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To understand the meaning of design is … to understand the part form and context play … and to realize that design is also commentary, opinion, a point of view, and social responsibility. To design is much more than simply to assemble, to order, or even to edit, it is to add value and meaning, to illuminate, to dignify, to dramatize, to persuade, and perhaps even to assume.

The design is both a verb a noun. It is the beginning as well as the end, the process and product of imagination.